New digital experiences set to transform ICC Men’s Cricket World Cup 2023. The ICC Men’s Cricket World Cup 2023, set to be the largest ever, will be hosted at ten top-tier venues in India. Fans can now enjoy enhanced access to the event through the Official CWC 2023 App, ICC’s Facebook, Instagram channels, and more. The ICC plans to offer tailored highlights for mobile phone users through a unique vertical feed coverage. These highlights will be accessible on the App, website, and ICC’s Meta channels. The ICC has also introduced broadcast channels on WhatsApp and Instagram to provide fans with the latest news, match highlights, team updates, and viral videos, facilitating easy sharing.
New digital experiences set to transform ICC Men’s Cricket World Cup 2023
To expand the game’s reach, the ICC partnered with Meta to collaborate with over 500 creators in India. Reels content creators from across India will have exclusive access to matches to produce content in local languages and styles. For the first time, the ICC Website and App will feature individual highlights of every player in the event, allowing fans to catch up on their favorite player’s performances. Real-time fielding positions and an improved VR shot tracker will bring fans closer to the action.
A 3D Augmented Reality initiative will be introduced through the Next-In Hackathon, allowing users to place the stadium in their living room, enhancing the live cricket viewing experience. Fans can own digital collectibles of memorable moments through partner FanCraze. The official Fantasy Game, Disney+ Hotstar Dream 11, lets fans create teams and compete with friends. The Official ICC Cricket Mobile Game, presented by Star, allows fans to play key moments from past and present World Cups.
A pre-match strategy challenge, “Captain’s Call,” powered by Blockchain Partner NEAR’s Operating System, will test fans’ cricket knowledge and offer various prizes. The ICC will also reward passionate members of the ICC Family with exclusive real-world experiences throughout the event. The ICC Men’s Cricket World Cup 2023 begins on October 5 at the Narendra Modi Stadium in Ahmedabad, where defending champions England face 2019 runners-up New Zealand.